Advanced Google Analytics Certification Answers

Google Analytics is a Google offered free website analysis platform that tracks and reports website traffic. Analytics Academy helps you learn about Google’s measurement tools so that you can grow your business through intelligent data collection and analysis.Google analytics academy, Advanced Google Analytics For Answers, Google Analytics Certification ,Google Analytics Exam

Nowadays it is the most widely used online analytics service on the internet for your digital marketing effectiveness. This online analytics contains tools to measure the site traffic, ad performance, and how visitors use your website. By knowing all the activities, you will get a clear idea to improve your website’s performance, how to interpret your results, and track goals.

There are 4 units each with an assessment of 10 to 15 questions. Learning the 4 units with the provided videos and Google Merchandise Store demo account will make you understand the topics easily. And you must get 80% score in each assessment to get your certification.

 Advanced Google Analytics Certification Answers

Advanced Google Analytics Answers- Assessment 1

  1. If default Google Analytics tracking code is installed on pages with different domains. Analytics will count these users and sessions separately.
  • True
  • False
  1. What does Google Analytics call a URL that passes data parameters for reporting?
  • A hit
  • A dimension
  • A metric
  • A tag
  1. When Google Analytics tracking code send a pageview hit?
  • Whenever the user clicks a video
  • Whenever the user adds an item to a shopping cart
  • Whenever the user performs a search on a website
  • Whenever the user loads a webpage
  1. When the Google Analytics tracking code send an event hit?
  • Whenever the user performs an action with pageview tracking
  • Whenever the user makes a reservation on a booking site
  • Whenever the user adds an event to their calendar
  • Whenever the user performs an action with event tracking
  1. How does Google Analytics differentiate new and returning users?

(select all answers that apply)

  • A browser cookie
  • Artificial intelligence
  • A randomly-assigned unique identifier
  • A sequential unique identifier
  1. What will happen if a user clears their browser cookie?

(select all answers that apply)

  • Analytics will inform the user that they need to set a new Analytics cookie
  • Analytics will not be able to associate the past user behavior data collected by the tracking code
  • Analytics will set a new unique ID when the same user next time come to the site
  • Analytics will automatically recognize returning users
  1. By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.
  • True
  • False
  1. A session in Google Analytics times out after how many minutes by default?
  • 5
  • 15
  • 30
  • 60
  1. In order to send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?
  • Data Import
  • Browser cookies
  • The Networking protocol
  • The Measurement Protocol

Advanced Google Analytics Answers

Also, Check Google Analytics For Beginners 2018 Answers

  1. If an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played 3 times in the same session?
  • 1
  • 2
  • 3
  • 4
  1. Which are Goal types in Google Analytics?
  • Destination
  • Shopping Cart
  • Pages/Screens per session
  • Duration
  1. If data is excluded from a view using a filler, it may be recovered within thirty days.
  • True
  • False
  1. Which of these scopes could be used for dimensions and metrics?
  • Event-level, session-level, or transaction-level scope
  • Location-level, duration-level, or user-level scope
  • Hit-level, session-level, or user-level scope
  • Event-level, duration-level, or transaction-level scope

14. When defining a measurement plan, what is the order of steps?

  • Breusictness objectives > KPIs > key actions
  • KPIs > key actions > business objectives
  • Key actions > KPIs > business objectives
  • Business objectives > key actions > KPIs
  1. What are macro-conversions in a measurement plan?
  • The metric data is used to measure business success
  • The main website actions users take that accomplish stated business goals
  • The secondary website actions users take will lead to main actions
  • A list of keyboard shortcuts for measurement tasks in Google Analytics

Advanced Google Analytics Answers- Assessment 2

  1. What feature must be set up to collect data from two websites with different URLs using a single Google Analytics properly?
  • Advanced filters
  • Cross-domain tracking
  • Event tracking
  • Custom Dimensions
  1. Filters may be applied retroactively to any data that has already been processed.
  • True
  • False
  1. To see data for users from the U.S and Canada only in a view, which filter would be applied?
  • Filter 1: include U.S. > Filter C include Canada
  • Filter 1: include Canada > Filter 2: include U.S
  • Filter 1: include U.S. and Canada
  • Filter 1: exclude Europe and Asia
  1. What is Goode Analytics feature needed to collect this data to view data in reports by using categories such as Bronze, Gold, and Platinum status levels?
  • Event Tracking
  • Custom Metric
  • Custom Dimension
  • Custom Filter

Advanced Google Analytics Answers

Also, Check Google Analytics For Beginners 2018 Answers

  1. What should they have in common to pair metrics with dimensions?
  • Same creator
  • Same creation date
  • Same view
  • Same scope
  1. What scope would be applied to create a Custom Dimension for membership status (i.e., rewards level)?
  • Hit
  • Product
  • Session
  • User
  1. In which reports Custom Dimensions can be used?

(select all answers that apply)

  • As primary dimensions in Standard reports
  • As secondary dimensions in Standard reports
  • As primary dimensions in Custom Reports
  • As custom metrics in Custom Reports
  1. When a Custom Dimension is active, the data it will affect is?
  • Data collected before the Custom Dimension was applied
  • Data collected after the Custom Dimension was applied
  • All of the data in the property
  • None of the data in the property
  1. To collect the number of comments users posted to a website page, what feature would be used?
  • Custom Filter
  • Custom Dimension
  • Custom Metric
  • Custom Alert
  1. Custom Metrics can have which scopes? (select all answers that apply)
  • Hit
  • Product
  • Session
  • User

Advanced Google Analytics Answers

Also, Check Google Analytics For Beginners 2018 Answers

  1. What four parameters can be included with an event hit for reporting?
  • Category, Action, Label, Total Events
  • Category, Action, Label, Unique Events
  • Category, Action, Label, Value
  • Event, Category, Action, Label

The answer to the above question is “Category, Action, Label, Value”

  1. If a user watches a video three times in a single session, how many Unique Events will be counted?
  • 0
  • 1
  • 2
  • 3

Advanced Google Analytics Answers- Assessment 3

  1. Which of the following groups can be analyzed by Segments reports?
  • Users 25 to 34 years of age who have their browser set to Spanish
  • Users who viewed a webpage, and then watched a video
  • Users who engaged in social media platforms or email campaigns
  • Users who have children
  1. Custom segments may be created using which of the following criteria?
  • Dimensions
  • Metrics
  • Session dates
  • Sequences of user actions
  1. How many segments may be applied at once?
  • 1
  • 2
  • 3
  • 4
  1. Segmented data will not be sampled, because segments are applied before sampling
  • True
  • False

Advanced Google Analytics Answers

Also, Check Google Analytics For Beginners 2018 Answers

  1. What report shows data segmented by channel?
  • Segmentation
  • Source/Medium
  • Channels
  • Attribution
  1. AdWords and DoubleClick campaigns served on the Google Display Network are grouped into which channel?
  • Paid Search
  • Organic Search
  • Direct
  • Display
  1. What report analyzes which web pages get the most traffic and highest engagement?
  • Active Users report
  • Engagement report
  • All Pages report
  • Frequency and Recency report
  1. In a last link attribution model, Google Analytics II attribute all of the conversion credit to which source(s)?
  • First marketing activity
  • Last marketing activity
  • Single assisted conversion
  • All assisted conversions

Advanced Google Analytics Answers

Also, Check Google Analytics For Beginners 2018 Answers

  1. Multi-channel Funnel reports can credit conversions across which channels?

(select all answers that apply)

  • Website referrals
  • Paid and organic search
  • Custom campaigns
  • Television channels app
  1. How Google Analytics credit all the contributed channels for the conversion prior to the final interaction?
  • Primary conversion
  • Assisted conversion
  • Second-to-last-click attribution
  • Last-click attribution
  1. What report shows users who initiated sessions over 1-day, 7-day, 14day, and 30-day periods?
  • User Explorer report
  • Active Users report
  • Users Flow report
  • Behavior Overview report
  1. Which report groups an audience based on the acquisition date and compares behavior metrics over several weeks?
  • Behavior Overview report
  • Active Users report
  • Users Flow report
  • Cohort Analysis report
  1. Capabilities of Custom Reports?

(select all answers that apply)

  • Use multiple dimensions together in the same report
  • Create a report with Custom Metrics
  • Use a Custom Dimension as a primary dimension
  • Create a report with data-driven attribution

The answer to the above question is “Use multiple dimensions together in the same report & Use a Custom Dimension as a primary dimension”

  1. Type of Custom Report that shows a static, sortable table with rows of data?
  • Explorer
  • Flat Table
  • Map Overlay
  • Pivot Table
  1. Which would prevent data from appearing in a Custom Report?

(select all answers that apply)

  • A filter that filters out all data
  • Not sharing the Custom report in the same view
  • Different scopes of Dimensions and metrics
  • Too many dimensions have applied to the Custom report

Advanced Google Analytics Answers- Assessment 4

  1. What is “remarketing in Google Analytics?
  • When users visit a website and complete a conversion
  • When users are shown by ads to bring them back to a website and encourage them for a conversion
  • When Google Analytics cannot distinguish a new user as they have deleted their browser cookies
  • When a user buys an available product from a competitor’s site
  1. To enable remarketing in Google Analytics, what must first be enabled?

(select all that apply)

  • Advertising Reporting Features
  • Demographics and Interests
  • Google AdWords or DoubleClick Bid Manager account linking
  • Custom Dimension
  1. Which remarketing audiences can be defined in Google Analytics?

(select all that apply)

  • Users who visited a specific webpage on a website
  • Users who played a video on a website
  • Users who speak a particular language
  • Users who searched for a product on Google Search results
  1. Remarketing can show relevant ads on which Google properties?

(select all that apply)

  • Google Display Network
  • Google Sites
  • Mobile apps
  • Google Search

Advanced Google Analytics Answers

  1. What is the maximum duration a user can be included in a remarketing audience?
  • 120 days
  • 180 days
  • 365 days
  • 540 days
  1. What can Google Analytics data be used to define a remarketing audience?

(select all that apply)

  • Pre-defined Segment
  • Custom Segment
  • Custom Dimension
  • Custom Metric
  1. How many user cookies does an audience list require to be eligible for AdWords Search Ad remarketing?
  • 100
  • 1000
  • 2000
  • 5000
  1. What type of people will be targeted with Dynamic Remarketing to bring them back to a website? (select all that apply)
  • Users who posted a favorable product review
  • Users who viewed a website search result page
  • Users who viewed product detail pages
  • Users who abandoned their shopping carts
  1. What must be linked to AdWords to Cover up Dynamic Remarketing for a retail vertical?
  • The Google Search Center
  • The Google Analytics Center
  • The Google Merchant Center
  • The Google Help Center
  1. What must first be created in Google Analytics to set up Dynamic Remarketing?
  • Custom Segment
  • Custom Metric
  • Custom Dimension
  • Custom Report

Hope this will help you in securing the Beginners Google Analytics Certification. Learn well before taking the assessments if you are a beginner but if you are an experienced professional this article should help you get the certification faster.

Kindly use this article for checking answers rather than a cheat sheet.

 

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