Google Analytics For Beginners 2018 Answers

Google Analytics is a Google offered free website analysis platform that tracks and reports website traffic. Analytics Academy helps you learn about Google’s measurement tools so that you can grow your business through intelligent data collection and analysis.Google analytics academy,Google Analytics For Beginners Answers, Google Analytics Certification ,Google Analytics Exam

Nowadays it is the most widely used online analytics service on the internet for your digital marketing effectiveness. This online analytics contains tools to measure the site traffic, ad performance, and how visitors use your website. By knowing all the activities, you will get a clear idea to improve your website’s performance, how to interpret your results, and track goals.

Google Analytics For Beginners Certification Answers

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Google Analytics For Beginners 2018 Answers- Assessment 1

1. Google Analytics can collect behavioral data from which systems?

(select all answers that apply)

  • E-commerce platforms
  • Mobile Applications
  • Online point-of-sales systems
  • Systems not connected to the Internet

2. To track website behavior data with Google Analytics, which steps will you need to complete?

(select all answers that apply)

  • Install Google Analytics software on your desktop
  • Create an Analytics account
  • Add the Analytics tracking code to each page of your site
  • Download the Analytics app

3. The Analytics tracking code can collect which of the following?

(select all answers that apply)

  • How many users visited a page
  • Language the browser is set to
  • Type of browser
  • User’s favorite website
  • Device and operating system

4. When will Google Analytics end a default session?

  • After 30 minutes, regardless of user activity on your website
  • Once the user opens another browser window
  • When a user is inactive on your site for 30 minutes or more or closes a browser window
  • At noon every day

5. Once Google Analytics processes the data it collects, it’s stored in a database where it can’t be changed.

  • True
  • False

6. Which of the following best represents the hierarchical structure of a Google Analytics account from top to bottom?

  • View > Account > Property
  • Property > Account > View
  • Account > View > Property
  • Account > Property > View

7. A user with “edit” permissions at the Account level will automatically have “edit” permissions at the Property and View levels.

  • True
  • False

8. To find your Analytics tracking code, which sequence of steps should you follow?

  • “Admin” tab > “Tracking Code” > “Tracking Info”
  • “Admin” tab > “Tracking Info” > “Tracking Code”
  • “Reporting” tab > “Audience Reports” > “Tracking Code”
  • “Audience Reports” > “Settings” > “Tracking Code”

9. To use Analytics to track user behavior on your website, what must you add to each page of your site?

  • PHP tracking code
  • Google Analytics account number only
  • Google Analytics tracking code
  • A permissions button

10. Where in the HTML of your webpage should you place Analytics tracking code?

  • Just after the opening <head> tag of your website
  • Just before the closing </head> tag of your website
  • Just after the opening <footer> tag of your website
  • Just before the closing </footer> tag of your website

11. New views can include website data from before the view was created.

  • True
  • False

12. If you delete a view, account administrators can recover the view using the “trash can” function within how many days?

  • 35
  • 65
  • 95
  • 125

13. What are the options for filtering data in Google Analytics?

  • Exclude data from a view
  • Include data in a view
  • Modify how data appears in your reports
  • All of the above

14. Why is it important to keep one unfiltered view when using filters with Google Analytics?

  • To ensure you can always access the original data
  • In order to configure Goals
  • In order to use a filter for multiple views
  • There is no reason to have an unfiltered view

15.Google Analytics filters data in the order in which the filters are set.

  • True
  • False

16. Filters allow you to reprocess historical data from before the filter was applied.

  • True
  • False

Google Analytics For Beginners Answers- Assessment 2

1. What would you use to compare two date ranges in a report?

  • Hourly, Day, Week, Month views in the time graph
  • Real-time reports
  • Date range comparison
  • Account selector

2. What does the “Users” metric measure?

  • The total number of visits to your website
  • Users that had at least one session on your site in the given date range
  • Users that landed on the homepage of your website
  • Users who have signed up to an email newsletter on your website

3. In Google Analytics, what is the “Bounce Rate”?

  • The number of times unique users returned to your website in a given time period
  • The percentage of sessions in which a user exits from your homepage
  • The percentage of total site exits
  • The percentage of visits when a user landed on your website and exited without any interactions

Google Analytics For Beginners Answers……….

4. In Google Analytics, what is a “dimension”?

  • The total amount of revenue a business has made in a given date range.
  • An attribute of a data set that can be organized for better analysis.
  • A comparison of data between two date ranges.
  • A report that offers information about your audience.

5. In Google Analytics, what is a “metric”?

  • A dimension that can help you analyze site performance.
  • The dates in your date range.
  • A segment of data separated out in a report for comparison
  • The numbers in a data set often paired with dimensions.

6. In Google Analytics, what is a “secondary dimension”?

  • An additional widget you can add to a dashboard for more specific analysis.
  • An additional metric you can add to a report for more specific analysis.
  • An additional dimension you can add to a report for more specific analysis.
  • A visualization that allows you to view understand the impact of your data.

7. If you wish to see if report data is performing above or below the website average, which Google Analytics visualization should you choose?

  • Pivot view
  • Comparison view
  • Performance view
  • Percentage view

8. How do you increase the amount of data in a sampled Google Analytics report?

  • Choose “Greater precision” in the sampling pulldown menu
  • Choose “Faster response” in the sampling pulldown menu
  • Apply additional filters
  • Remove the Secondary Dimension

9. By selecting “Share Template Link” you can share your dashboard and your data with another user.

  • True
  • False

10. If you share a dashboard with others, they can change the information that shows on their dashboard

  • True
  • False

Google Analytics For Beginners 2018 Answers- Assessment 3

1. What setting must be enabled to view data in Demographics and Interests Reports?

  • Content Grouping
  • Advertising features
  • User permissions on the view
  • In-Page Analytics

2. What report would best help identify potential browser issues with website traffic?

  • The Active Users report
  • The New vs Returning report
  • The Browser & OS report
  • The Source/Medium report

3. What report shows whether a website was viewed on mobile devices?

  • The Exit Pages report under “Site Content”
  • The Landing Page report under “Site Content”
  • The Engagement report under “Behavior”
  • The Devices report under “Mobile”

4. Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?

  • Campaign and Keyword
  • Keyword and Ad Content
  • Source and Medium
  • All of the above

5. Which of these are “sources” in Google Analytics?

(select all answers that apply)

  • googlemerchandisestore.com
  • (direct)
  • Google
  • Email

6. Which of these are “mediums” in Google Analytics?

(select all answers that apply)

  • Organic
  • CPC
  • Referral
  • mail.google.com

Google Analytics For Beginners Answers……….

7. Which of these are channels available in the default Channels report?

(select all answers that apply)

  • Organic Search
  • Direct
  • Display
  • Device

8. Which report can show how well particular sections of website content performed?

  • Location report
  • Content Drilldown report
  • Frequency and Recency report
  • Top Events report

9. Which report lists the pages of a website where users first arrived?

  • Landing Pages report
  • All Pages report
  • Exit Pages report
  • Pages report under Events

10. Which report should be used to check if users are leaving from important pages on your website?

  • Landing Pages report
  • All Pages report
  • Exit Pages report
  • Pages report under Events

Google Analytics For Beginners 2018 Answers- Assessment 4

1. What are the three different campaign tags that Google Analytics requires for accurate campaign tracking?

  • Medium, Source, and Content
  • Medium, Source, and Campaign
  • Campaign, Content, and Term
  • Source, Content, and Term

2. Which of the following is NOT a standard Google Analytics campaign parameter?

  • utm_adgroup
  • utm_source
  • utm_medium
  • utm_content

3. If you would like to quickly generate campaign tags for tracking, what tool should you use?

  • The Measurement Protocol
  • The Segment Builder
  • The URL Builder
  • The Goal Selector

Google Analytics For Beginners Answers……….

4. Which of the following is the correct format for a custom campaign parameter added to a URL?

(select all answers that apply)

  • www.googlemerchandisestore.com/?utm campaign=fallsale
  • www.googlemerchandisestore.com/?utm_campaign=fallsale
  • www.googlemerchandisestore.com/?utm_campaign=fall_sale
  • www.googlemerchandisestore.com/?utm_campaign = fall sale

5. Which of the following are examples of Goals in Google Analytics?

(select all answers that apply)

  • Making a purchase
  • Signing up for a newsletter
  • Completing a successful Google search
  • Submitting a contact information form

6. When you create a Goal in Google Analytics, you must set up a funnel visualization.

  • True
  • False

7. If the Google Merchandise Store sets up a URL goal of “/thankyou” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will count as goals?

  • /thankyou.html
  • /thankyou.php
  • /thankyou/receipt.php
  • All of the above

8. AdWords lets users advertise on which properties?

(select all answers that apply)

  • Google Search
  • Google Display Network
  • DoubleClick Campaign Manager
  • Google AdSense

9. Auto-tagging is the process in which AdWords can automatically tag your AdWords URLs.

  • True
  • False

10. Which of the following AdWords reports in Google Analytics should you use to investigate optimizing conversions by modifying bidding based on users’ location?

  • Campaigns
  • Keywords
  • Bid Adjustments
  • Destination URLs

Hope this will help you in securing the Beginners Google Analytics Certification. Learn well before taking the assessments if you are a beginner but if you are an experienced professional this article should help you get the certification faster.

Kindly use this article for checking answers rather than a cheat sheet.

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